I'm an interdisciplinary designer based in NYC specializing in digital design. My focus is in improving people's experiences with the web and encouraging meaningful human interactions through design.
Playwrights is the birthplace of American classics like Grey Gardens and Driving Miss Daisy. In a city rich with cultural offerings, the 42-year-old institution needed a site to reflect their unique mission.
Their old website was text-heavy, with tiny images instead of their captivating show art. Playwrights Horizons needed a better showcase for their productions and a flexible CMS to support dynamic labs, residencies, and educational programs.
Playwrights went through a rebrand done by Pentagrams Michael Beirut as we were gearing up to redesign the website. I worked with Pentagram to implement their brand standards and to provide a digital home for the new identity that carried the same impact as the theatre.
The MASH is an annual beer festvial. The Brooklyn Brewery needed to communicate the excitement of the festival with an impactful digital campaign. I helped to design and concept the visual language of the festival's digital experience.
Additionally, I led the animation and concepting of a series of digital ads for the launch of Brooklyn Brewery's Defender beer.
LISC needed a vibrant and complex microsite for their new charter schools initiative, SchoolBuild. We worked with the non-profit to design and develop and interface to help charter schools in evaluating the budget they have to start a school in their state.
SchoolBuild supports the charter school community, school leaders and operations staff in addressing a major challenge to the sectors growth facilities issues. SchoolBuild is the first research portal of its kind to provide guidance about the facilities process from start to finish.
Lemonade International wanted to transition from printed Annual Reports to digital in 2014. I worked with the non-profit to design and develop responsive and slick digital version of their report. It features large and impactful photography along with interactive charts and custom iconography.
This digital version of their report allowed Lemonade to reach a larger piece of their donors and increased the online visibility of their organization.